Turn your fridge into a wardrobe with the collection of cans for the Coke light Fashion Flights campaign, featuring designs from up-and-coming European designers.
Monday, June 16th, 2008
Monday, June 16th, 2008
Got your bags packed light? Want to fly away? Thanks to Coke light, you and your girlfriends can go play Sex and The City and hunt for new and original fashion designer prints in the trendiest European shopping cities. Haute couturiers of graphic design and interactive marketing, Amphion conceptualized and designed the complete Fashion Flights campaign.
If the can designs are the pillars of the visual ID, the TV-spot by made our motion team surely is the Flagship, bringing to life the patterns and designs of the contributing fashion designers. Scored with a breezy original tune that has the air of a summer hit, this evocation of the Fashion Flights atmosphere was all over TV and Cinema in Belgium, gathering praise for it’s fresh and original approach.