e5

Client
e5
Services
Strategy, Equity
Sector
Fashion retail
Award
Effie Sustained Success

The challenge

Rejuvenate the brand & attract new users

How can we make e5 fashion more relevant to the target audience we are not reaching today? And ensure that e5 fashion becomes one of their regular shopping addresses?

The task: rejuvenate the brand and build a distinctive brand positioning & campaign approach for e5.

e5 “Generatie Denim” campaign visual with five models in denim

The idea

We created a strategy focused on recruitment of new users by modernizing the brand ID, increasing the fashion credentials and making the brand relevant again by implementing a new positioning as “ageless” multibrand fashion store. The new style campaign was translated in an omnichannel approach.

  1. TV commercial
  2. Promo tag-on
  3. Content stories
  4. Social activation
  5. Instore
  6. Folder promo
  7. Outdoor
e5 “Jouw verhaal in stijl” folder cover
e5 content story “Kleerkast confessies van Ward”
e5 x Murielle Victorine Scherre: “Van ingezameld tot iconisch”
e5 promo: close-up of boots and rolled-up jeans
The e5 store interior

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