Easykit

Client
Easykit
Services
Strategy, Equity
Sector
Construction & DIY

The challenge

Drive awareness and establish the USP’s in a fun & accessible way

Consumers had difficulties to understand what Easykit can actually mean for them, with the USP’s being unclear in recent communication.

The task: convince consumers to consider Easykit for their building & renovations needs, by establishing the USP’s in a way that is easily understandable.

The Easykit fair stand design: an open timber frame with product displays and “Bespaar tot 50%” signage

The idea

Through the use of a dynamic rap, we explain the USP’s of Easykit in a simple way and at the same time raise awareness through the distinctive video-clip style.

  1. Equity commercial
  2. Digital static ads
  3. Website
  4. Fair design
  5. Digital assets
Still from the Easykit video: a man in a red bodywarmer dancing between Easykit boxes
Easykit social ad: “Zelf verbouwen en tot 50% besparen? EASY!”
Easykit social ad: “Weten hoeveel je bespaart op je technieken via zelfbouw? EASY!”
Easykit social ad: “Ontdekken wat je bespaart door zelf te verbouwen? EASY!”
The Easykit website homepage: “Bouwen of verbouwen, maar dan binnen uw budget? EASY!”
Three performers in work clothes in a half-renovated room, from the Easykit rap video clip

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