JBC Back to school

A huge product launch for JBC brought them to us. For the first time JBC would offer customisable kids wear and they asked us for a full campaign including the identity and branding for this never-seen-before retailer offer.

The result: a big back-to-school launch campaign with online content, video assets, radio and in-store materials made this campaign a big success. The production could not follow the orders…

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Although the campaign was digitally oriented we created a reminder at POS.