JBC Back to school
A huge product launch for JBC brought them to us. For the first time JBC would offer customisable kids wear and they asked us for a full campaign including the identity and branding for this never-seen-before retailer offer.
The result: a big back-to-school launch campaign with online content, video assets, radio and in-store materials made this campaign a big success. The production could not follow the orders…
Although the campaign was digitally oriented we created a reminder at POS.