JBC goes .be

Challenge: The world is evolving, offline is merged with online, so even retailers have to keep up. Fashion retailer JBC felt a decline in offline sales and low frequency of visits, vs a low online share of voice,…

Idea: By focusing on the ever-growing online sales in the fashion segment, we created a turnover in positioning, branding and awareness. We started with adding the .be to to the JBC.

13.png
11.png

Once the new logo was implemented, diverse campaigns and store activations were set up, each targeting a different collection. The video below for instance is featuring the popular LikeMe collection.

JBC-Feest-KV-Interesse.jpeg
JBC-Feest-FB-Verjaardag-5.jpeg
JBC-Feest-FB-Verjaardag-4.jpeg

Online assets got a make over and were used with a ‘personalisation at scale’ approach, where consumers got to see relevant ads for their lifestyle and interests.

JBC_PromoTshirt-03.jpeg
DeFeestbus_instore_01_V2.jpeg
vitrine-1_a.jpeg

Back to School is another big moment for JBC. This year consumers could personalise their outfits and we created a fitting name and concept for this new approach: Studio Unique.