LULU Baby 2020

Belgium’s most known kids biscuits Lu Vitabis and Betterfood was not top of mind anymore of mums with kids. We find a way to change this! Through an online competition we looked for the toddlers and babies that would feature on the packs. The result was a massive response where in the end 2 winners were chosen.

 This campaign was translated on POS and into a big PR campaign resulting in massive press exposure.