Plezant Krokant in Panosland

Challenge

Relaunch of Panos foodservice chain in Belgium after strong decline in 2013.

Problem

Decline in turnover, low frequency of visits, low TOM awareness (only 27%), low brand trust, bad NPS

TASK

How can we turn the tide?

Solution

We installed the mission to recruit new consumers and build loyalty among existing consumers (make them come more regular) by creating a new brand positioning, brand identity, … and translating this into a campaign regaining brand trust among consumers with a witty and sticky campaign.