Prince Project

Challenge: Prince supports kids and parents in every way, but some families are less fortunate than others. Therefore they wanted to set up a Benelux crowdfunding with local initiatives where kids learn two important values: courage & fellowship.

Idea: We thought up a heartwarming campaign where we fund good causes that are helping to build a better world for Belgian families. Discover the Prince Projects, buy your Prince biscuits and vote for the project you want to support!

A disruptive pack change was implemented on the Prince biscuit range, creating awareness around the Prince Project and persuade consumers to vote for their favourite project. The look & feel is translated throughout the whole campaign, from point of sale materials to website and digital assets.