The Panos switch

Challenge: In 2013, Panos asked us to reposition the brand and reconnect with their consumers. They wanted to attract a new and younger audience yet without scaring their current audience.

Idea: We installed the mission to recruit new consumers and build loyalty among existing consumers (make them come more regular) by creating a new brand positioning, brand identity, … and translating this into a campaign regaining brand trust among consumers.

From brand strategy to visual identity and retail implementation. The new approach was launched top to down in all channels making the re-launch highly visible and present.

The result is still very much up-to-date: a new brand positioning, with a unique and witty tone of voice and look that makes Panos a timeless and for all generations.