Brussels Airport

Client
Brussels Airport
Services
Experience design
Sector
Travel & retail

The challenge

Immersive experience delivering 13% sales uplift

Brussels Airports experiences a decline in turnover, low frequency of store visits with a low passenger experience and reward.

The task: drive traffic to stores and boost purchase behaviour as well as ASQ score (cfr. NPS score).

The Brussels Airport departure hall decorated for Christmas

The idea

We created a magical ambiance at Brussels Airport including immersive experiences and an improved path-to-purchase. We set up immersive video experiences, a better guidance and traffic to store experience thru mini pop up shopping windows, instagrammable hotspots, inspiring resting area’s all expressing an aspirational Xmas spirit.

  1. Immersive video experiences
  2. Guidance
  3. Emotional activation
  4. Instagrammable spots
  5. Real engagement
  6. Traffic to store
  7. Phygital experiences
An elf in a red bauble seat, one of the instagrammable spots
An immersive winter video wall above the airport walkway
A mother and child at the Xmas postcard mailbox
Santa with his sleigh at the airport
A gift box hanging in a Christmas tree, guiding traffic to the stores

Results

  • +13%

    Sales uplift

  • +€2

    Additional spending per passenger

And more

Spontaneous mentioning of Xmas atmosphere in ASQ surveys. Massive spontaneous engagement online.

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