Croustico
- Client
- Croustico
- Services
- Experience design
- Sector
- Food retail
The challenge
Create a shop-in-shop that stands out
How can Croustico launch its very first shop-in-shop inside Delhaize and stand out in a busy supermarket environment?
The task: design an order-and-go island that blends seamlessly into the store, while letting customers experience the full Croustico offering: fresh, crispy breakfast pastries and freshly made sandwiches.
The idea
Starting from a consumer analysis, we identified three core target groups: Delhaize shoppers, students and local workers. Their common ground? A freshly made sandwich, with a pastry for dessert, on the go. We designed an island that combines a self-service counter for a smooth flow with a counter where sandwiches are made on the spot.
Results
The very first shop-in-shop concept at Delhaize! After the test phase in Ninove, the concept will be offered to all Delhaize stores.
