Oreo

Client
Mondelez
Services
Brand & sales activation
Sector
Food & FMCG

The challenge

Drive engagement & awareness for OREO XBOX activation

Make GEN Z participate to the OREO XBOX activation.

The task: create a budget-efficient activation campaign for the BENELUX OREO/XBOX campaign collab.

The OREO x XBOX truck and its crew

The idea

We decided to create an engaging activation by means of a mobile escape room at GEN Z hot spots that connects OREO’s values (playful, young, disruptive) to the XBOX collab. We set up an experience sampling to sample the ltd edition OREO/XBOX packs and create excitement about the activation, and paid the winners afterwards a surprise visit.

  1. Case video
  2. Interior design
  3. Sampling & standout visibility
  4. OREO fan recruitment
  5. Winner’s activation
Inside the OREO x XBOX escape room: “404 console not found”
Players at the open OREO x XBOX truck: “Open & see”
OREO fan recruitment: sign-up page for the OREO club
The OREO x XBOX box with cookie and controller

Results

  • 120k

    Participations

  • #1

    Mondelez’s best activation case ever

  • Sold out

    The activation generated out-of-stock problems

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