Come A Casa

Client
Come A Casa
Services
Brand & sales activation
Sector
Food & FMCG
Award
Silver, Best of Brand Activation

The challenge

Reconnect with 18-35 years old

Ready-to-heat meals are being perceived as low quality, not tasty and too salty by 18-35 yrs old. Research has shown that consideration for Come A Casa among this target audience is very low.

The task: create a campaign that will increase brand consideration and trial among 18-35 yrs old.

A Casa Cameo lasagna served on a green table

The idea

We tapped into the popular home delivery trend. The existing delivery apps of UberEats, Deliveroo… provided a perfect platform to reach out to our target audience. We launched an undercover restaurant “Casa Cameo” in Antwerp and collected reviews about our food that we used in a national digital campaign afterwards.

  1. Dark kitchen Casa Cameo
  2. Delivery partnerships
  3. Review marketing
  4. Influencers
  5. Geo targeted content
Geo-targeted Casa Cameo post with a lasagna close-up
The Casa Cameo website on desktop and mobile
Casa Cameo delivery partnership with Deliveroo and Uber Eats
Collage of dishes and cooks from the Casa Cameo dark kitchen
An influencer holding Casa Cameo delivery bags
Casa Cameo review cards and a QR flyer

Next case

e5

e5 – Jouw verhaal in stijl — Strategy · Equity

Read the case