Vlaamse Overheid & UZA

Client
Vlaamse Overheid & UZA
Services
Brand & sales activation
Sector
Government & health
Award
Best of Brand Activation

The challenge

Drive awareness around a taboo topic

Raise awareness around the feelings of paedophilia & highlight the prevention line.

The task: clearly establish the hotline for people who are struggling with feelings of paedophilia.

Campaign photo: a girl playing with a garden hose by a pool

The idea

By using suggestive imagery, we tried to trigger potential people to reach out if they felt something when seeing the images.

  1. Key visual
  2. Case video
  3. Print ads
  4. Social & display content
Key visual “1 op 100 vindt dit pikant” with the Stop it now! hotline 0800 200 50
Case video frame: “1 in 100 finds this hot”
Social and display content on tablet and phone
Stop it now! print ad: “Moeten we nu ook al reclame maken voor pedofilie?”
Case video frame: the campaign image on a phone in the dark

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