Amphion and Coca-Cola = stickier than glue. Therefore we were the perfect choice to paste together the sign-off burst attached to the new Coke Grab & Go bottle TV ad. The new bottle features improved ‘grabbability’, you know: for when you’re skating and such. The only problem that might arise with its use is the disposal of it. This bottle is so grippy you just can’t let go of it. And we bet you don’t want your hand in the PET recycler/mangler right? The solution: Keep the bottle! It’s so well designed you wouldn’t even WANT to get rid of it. We have several bottles to each finger already at the office. And sure, handling you mouse and tiny espresso cups takes some getting used too, but believe us – it works!

So you just shelled out €600 for a PS3 and then found out that you can play this super-addictive Cirque du Soleil game we made for free, nada, zip, nothing… and even win VIP tickets in the process? Yeah, we’d feel like a sucker too. But don’t despair. Bring the gaming skills you honed on your brand new machine to some good use and you and your partner will be getting the exquisite Varekai Tapis Rouge treatment before you can say ‘Insert Coin’. If that doesn’t make you feel better, you can always try exorcising the bad vibes by giving us your PS3.

Hey, it never hurts to try!

Are you the kind of guy that secretly fills in the “personality tests” in mags like Flair while killing time in the doctor’s waiting room? Then Young man you’re too girlie girlie… you just a flash it round the worldie. Wait. Did that quote just mention Flash? Yes it did. Well, for the Coca-Cola light plus launch – we’ve made one of these tests, online, in Flash.

Seriously dudes (and dudettes especially), this one’s for the ladies. That’s right darling, if you’re reading this: go and determine your ‘Goodness profile’ on cokelight.be (with the professional guidance of a video streamed coach Jerko) and get some personal tips on how to feel great. In no time, you’ll be radiating more feel-good girl power than the whole back catalogue of Destiny’s Child combined. And fellas, forget the girlie remark above. You can be like Mel Gibson in What Women Want and do this test to find out which sort of Goodness treats you can spoil your ladyfriend with. Really, even the manliest of men at our office do this test every morning just to have an energetic, Coke light plus start to their day! Admittedly, some of our colleagues, like Bart, do it to drool at the footage of Jerko, but that’s beside the point.

Anyway, before we knew it women everywhere were doing this test and forwarding it to their best friends. Combine this with a banner campaign with an immensely high clickthrough rate (is that a Kiwi on your screen or are you just happy to see me?) and we have another winner, sweetie.

Studios. People in the industry have been to- and seen countless ones. Some of us might even curse the blighted locations for the many hours of overtime they have clocked there on shoots for demanding clients. We at amphion wouldn’t mind being locked up in this one for a few days though (together with some scrumptious models, of course). Fotostudio is a full service one stop (photo)shop for ad agencies, we did the site.

I know this might come as a surprise to some, but we at amphion are some sophisticated fellows. We’re into poetry and things. Yeah, really. To pour it into a poem: Oscar Wilde ain’t got doo doo on us yo!

Point in case, the Regatta kick-off event at Zuiderzinnen. We laid out the whole concept and execution for this little spin-off to the renowned poetry happening in Antwerp. The lowdown: Poets recited their work on the right bank of the river ‘t Scheldt near Antwerpen Zuid, and the left bank replied. Thus establishing a bridge of words to the site of Vooruitzicht’s prestigious Regatta project. This is not a coincidence. Vooruitzicht played an important role in the transformation of Antwerpen Zuid to it’s current status, and will do so again in the future, with the – ahum – ‘colonisation’ of the left bank. To the West Pioneers! To the West!

The next time you can’t make it to La Rocca, just surf to the high bandwidth version of the new site we made, turn up the volume, squint your eyes a bit and pretend you are there. The only thing we can’t help you with online is ordering drinks from the bar and feeling on some booty on the dancefloor, but we’ll try and incorporate that in the next version of the Flash Player! And that would be a promise, if it weren’t a joke.

Thé boutique for mummies to be? In like, what… stacking up on some bandages and embalming fluid before meeting Anubis in the hereafter? Of course not you dummy. We’re just using ye good Olde Haughty English to describe future mothers. And rightfully so: MAMANdeluxe is a luxury concept store offering exclusive collections for pregnant ladies that do not wish to compromise on their style in a time when the regular wardrobe dares to – all of a sudden – have stubborn fits of not wanting to fit anymore. Amphion made the Visual ID and all subsequent applications thereof. We strongly deny any allegations concerning the actual pregnancies though!

Visit the store in Antwerpen Zuid, Volkstraat 35.

And so goes the ancient prophecy of the Knightly Prince that came to the rescue on his white horse… and got squashed between the inventive sliding navigation we devised for the Princess site.

Yes we’re the Evil Wizards of this Web stuff. [>insert diabolical laughter here<]

Underworld is back for this year’s edition of I Love Techno and so are we. Check out the overhaul we did for this year’s ILT site. Why fix it if it ain’t broke?

Some guys just have all the luck. I mean, check the s at the end of Partners of this new visual ID we made. This ‘Maerten’ guy we work for has multiple partners and he even ADVERTISES THIS ON HIS STATIONARY AND SITE! Can you believe that? How do you get away with that on the home front? How do you sell this to your wife? Come on, I get the cold treatment from my dearly beloved if I even dare to look in the vague direction of another woman. And this guy, he… What’s that you’re saying? Consultancy? Eh, Management Partners? Doh!

When I was younger I always preferred the red pawns while playing Stratego. A good choice it seems because Coke (the Reds for friends) have just secured another strategic location. Yes, you can now enjoy The Real Thing while listening to you favorite live band in what is arguably Belgium’s best venue for such an occasion. You can also throw The Real Thing at your favorite band when their playing sucks, but that would be a waste. Better to just sip it and enjoy the artwork we made. The point of it all: Coca-Cola is all over the Ancienne Belgique, and Amphion did the refurbishing – plus the design for the new bottle recycler. Next time you score a free Coke from your recycled PET bottles, think of your friends at amphion.

AB & Coke, it’s easy as AB&C!

Debbie does Dallas. Lilly does Paris. We’re not quite sure it’s a fitting comparison to make. Actually we are quite sure it is ABSOLUTELY NOT. But hey we couldn’t help it anyway!
All (bad, tasteless, childish, but oh so characteristic) jokes aside, we made this logo for a nice little boutique of ladies wear: Lilly à Paris And in shear contrast of Debbie, what’s hanging on Lilly’s racks really is stylish and sophisticated.