LU Koekoekskes

Challenge: How can we increase the meaningfulness of biscuit manufacturer LU for the Belgian consumer.

Idea: Starting from the insight that 1 out of 2 in Belgium feels sometimes lonely, we positioned LU biscuits as the perfect conversation starter, to inspire and enable the Belgians to create more meaningful connections and thus creating a more LUving society. For every Koekoekske/Coucouque shared we donate 0,50 euro to CAW.

The #SharetheLUve campaign generated growth for 3 consecutive years!

In 2022 we won an EFFIE award!