LUve Names

Challenge: LU is all about cultivating love. So LU asked how they could increase brand love (build favourite brand) with LU among Belgian consumers and create an engaging campaign matching the equity TV commercial.

Idea: How do you say I LUve YOU? By creating a campaign where we changed the names of the LU products into Belgium’s most favourite love names we offered a sharable platform where our consumers could express their love for their loved ones. How? Simply by offering one of the custom printed LUve packs to their loved ones..

Breakfast on bed, at the office or simply at home. We can share our love on different occasions and at different locations. Check the video below!

And that’s not all! We figured we didn’t offer all the love names on our packs so consumers could create their own biscuit pack with a personal love name through a Petrol activation and on the website of LU. The result: lots of love was shared!