E5 Fall Winter

Challenge: How can we make e5 fashion more relevant to the target audience we are not reaching today?
And ensure that e5 fashion becomes one of their regular shopping addresses?

Idea: We created a strategy focused on recruitment of new users by modernizing the brand ID & by increasing the fashion credentials of the brand. To do so we built a new brand positioning around the purpose that everyone should wear the look they deserve.  We created an eye catching new campaign focusing on the idea that e5 has its place in every wardrobe.