Coca-Cola Lame Excuses

Challenge: A question we got from Coke: how can we demonstrate that CC cares about a sustainable society? And at the same time, how can we make our younger target group (GEN Z) aware and ask them to take action?

Idea: We came up with a campaign with a twist: by focusing on all of the excuses GEN Z’ers invent when it comes to demonstrate recycling behaviour. We create witty excuses and displayed these at relevant touchpoints and created although impact and education at the same time. What’s your Lame excuse?