Panos Donuts

Challenge: Install Panos as destination store for donuts and attract non-users to Panos.

Idea: Starting from the insight that GEN Z use a absurd form of humour, we created the “Panos geeft een rondje” campaign.  With witty copylines, colourful animations & visuals, we created a campaign that literally jumped out including the colourful POS materials and where non-users were targeted to try the new Panos donuts.