Philadelphia Broodwinners

Challenge: Due to the current economic recession, consumers are more aware of their budget and are looking for ways to save money.

Idea: With ‘the breadwinners’ campaign, Philadelphia will help consumers to reduce food waste and save money by inspiring and helping them create delicious lunches with bread leftovers.

We started the campaign by informing people on how many slices of bread we throw away each week.

Once people were aware of this fact, we retargeted them with a solution to this problem: making a toast with Philadelphia!

To increase visibility, we created stop-motion recipe videos, which appeared on the Philadelphia social pages.