“Connecting with Xmas in a stand-out manner” - for Cote D’Or

Challenge: How can we further establish Cote d’Or as a love-brand among Belgians during Xmas?

Idea: We took over the most iconic Xmas symbol in Belgium, the Brussels Tree with 180 Cote d’Or ornaments, which were signed & auctioned for charity, while sampling Bouchées for everyone around. We also supported this message in store via POSM & online through content & influencers,