“Reinvigorate sales for the icon Mignonette” - for Cote d’Or

Challenge: Encourage Belgian coffee drinkers to adopt a habit of pairing coffee with a Côte d'Or Mignonnette.

Idea: Leverage the insight that "a coffee without Mignonnette is not really a coffee" to make Mignonnette a staple for every coffee lover, enhancing the coffee experience across high-traffic locations and retail.