“Deliver a meaningful brand activation to build product relevancy” - for Royco

Challenge: How can we make Royco relevant for an audience that is skipping the social moments & connections in which their product is consumed?

Idea: From the insight that more & more consumers are having an unhealthy work-life balance or are suffering from burnout, combined with scientific data that shown regular breaks work to prevent it, we introduced the “Royco SOEPerpauzes”, which we established through digital content & in-store POSM, asking consumers to share a SOEPerpauze with someone they care about.