“Launch our new range of donuts - for Croustico

Challenge: Croustico aimed to raise consumer awareness for a new range of donuts in their stores.

Idea: We introduced the “In the Mood” concept, blending vibrant visuals of donuts with an engaging slogan to evoke different moods associated with enjoying a donut. The design used bold colors and inviting imagery to create an eye-catching presence in-store and online. We developed a key visual, social content, and in-store POSM that all aligned with the playful, mood-driven identity.